Keyword Research
Your site ranks highly for targeted keywords but you’re still not glancing at the fruits of your effort, you may not be focusing on ‘good’ keywords. Is there certainly such a thing as good keywords? Well, In fact, yes! There isn’t much point in engaging the top Rank for search terms that are only being searched three times a month, is there? Keyword research is, therefore, an important process in finding which keywords you should be focused on. If you’re still not certain that keyword research is Significant or applicable to SEO today then read on to find why keyword research is so important and how it can advantage your overall marketing approach.
What is Keyword Research?
Keyword research is a Procedure of research and Improvement. The goal of keyword research is not only to detect keywords that link to your business and target audiences but also to discover ‘good’ keywords that are going to bring you sufficient traffic and not too much hard competition.
Why is Keyword Research So Important?
1. Find keywords with high search volume
Abdullah SEO Tips have been talking about a deep understanding of ‘good’ keywords and one method this can be defined is by testing how many people search for a phrase This is globally calculated by average monthly volume or Average Market Value {AMV}Let’s use a hypothetical site that offers cat training and care. Our site may rank well for the keyword ‘training cats’ which receives 250 searches/month. Compare this to the phrase cat training’ which receives 6,000 monthly searches and it’s simple and easy to see why keyword research is most important.
2. Find keywords with low competition
When researching keywords it is essential to analyze how much competition exists. When using Google Keyword Planner competition is assessed by the number of promoters that are presented on each keyword relative to all keywords over Google. This metric is targeted to both the place and Search Network that you have identified and the competition is rated as low, medium, or high. Even though the competition level for each keyword is based on the number of promoter’s bids on keywords it can provide a good suggestion of how many general competitors are active i.e. the number of sites targeting those keywords. The goal is to find keywords with low or medium competition.
3. Assess the difficulty of rank
Even though looking at the ‘competition’ of a keyword in Google Keyword Planner {GKP} is useful for an immediate idea of the competition, it doesn’t offer us the whole tale. There would be small details in targeting keywords if the Fine point of your site ranking highly for those keywords is next to unachievable. This is called keyword or SEO difficulty.
Abdullah WordPress SEO Tips denotes this as SEO difficulty and assessments this established on the following SEO attributes to the sites already ranking for those keywords:
- Authority & Trust: The applicable authority and trust your domain and pages have gathered is a major factor in identifying Google search rankings.
- Backlinks: the number of external links passing link juice to that site (links without the no follow attribute)
- Facebook shares: The number of Facebook shares for the URL targeting the same keyword.
- Keywords with a difficulty rating of 0-9 are considered Simple and keywords with a difficulty of 50 or more are classed as hard or unachievable essentially, if you find keywords that are already being targeted by high-quality domains that receive a large amount of traffic, like Wiki or Amazon, we’d suggested opting for less competitive keywords.
4. Understand what you’re competing against
When analyzing keyword difficulty it can also be useful to analyze who appears in SERPs and in what format. Like Abdullah SEO Tips And Tricks also shows keyword difficulty by estimating Domain Rank, Page or URL Rank, and backlinks. However, with Ahrefs you can also view what type of results exist in SERPs. For the search term ‘house training. we can see that there is a featured snippet, 2 AdWords, and a related question that show up before all organic searches. With keyword research, it’s easy to decode if it’s worth targeting a keyword. If your site will only appear halfway down the first page of Google despite being in pole position, is there much point? Ahrefs helps to make determining this a little smoother. And I would add that if a keyword has low difficulty, modest search volume, and low competition. Then it’s always going to be worth it. As people broadly accept organic searches.
5. Find keywords with high conversion rates
Keyword difficulty can also be a suggestion that a keyword is too broad. Typically, the shorter a keyword the more difficult it is going to be to rank for, and the higher the competition. These keywords are known as ‘head’ keywords.
- Head Keywords: Contain 1-2 very broad words. And generally have high monthly search volume, high competition, and high keyword difficulty.
- Long tail keywords: Contain 3 or more words. Because these are more specific, they have a higher rate of modification and CTR.
The benefits of finding long tail keywords are:
- Less competition: Long tail keywords should be exact to the services and products you offer. Which means there will be less competition.
- Better targeted: If you’re long tail keywords are very specific. These search terms will have a better chance of focused visitors. The better a phrase illustrates something the more relevant it will be to your visitor.
- Search intent: Long tail keywords are better at gratifying search intent and can, therefore, attract highly significant traffic.
Conclusion
Keyword research isn’t just about finding words that your audience may be searching for. But more about searching for quality keywords that are going to make a positive outcome on your site. If your keywords aren’t presenting in more traffic or altering more people. (remember to use long tail search terms for this). Then it might be time to conduct some proper keyword research. You may even find out a thing or two about your competitors and even come across some fantastic content ideas. Remember, that keyword research is stable and important, but so is optimizing your on-page content for your chosen keywords. Follow our guide to Optimizing Your Keyword for confirmed success.